Ever been in a situation where you're lost for words? It happens to the best of us. But here's the thing: words have magic powers. They can stir emotion, compel action, and even change the course of a deal.

🎭 As an actor, I've seen first hand how the right script can captivate an audience. In business, it's no different. Your words can either make or break your message.

So how do you choose the right words?

1️⃣ Know Your Audience: Tailor your language to the people you're speaking to.
2️⃣ Be Clear and Direct: Avoid jargon that could muddle your message.
3️⃣ Invoke Emotion: Words that stir feelings often lead to action.

In my book IMPACT, I delve deeper into the art of choosing your words wisely. It's not just about what you say, but how you say it.