influence

Who Do You Want To Be?

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January is a time when many of us start thinking about what we want from the year ahead of us. What do we want to achieve? Where do we want to go? What do we want to do? The statistics surrounding New Years Resolution’s are diabolical and for most people by the time they read this post many of those plans will have fallen by the wayside. There is lots we could talk about regarding goal setting and habit formation and there is a great body of work around this by people like Tony Robbins and Charles Duhigg. However I wonder if it is more useful to turn our thinking to a more fundamental question. Rather than asking “what do we want to do?”, what would happen if instead we asked ourselves “who do we want to be?”? Instead of planning to run three times a week or make 25 sales calls a day, what if we focused on being a runner or being a sales superstar?
We use identity statements all the time but often without much thought. “I’m a father”. “I’m an HR Business Partner”. “I’m Senior Vice President of Sales EMEA”. They might be useful labels but in reality they don’t tell us much about what the role entails. And therein lies their downfall and at the same time their shining beauty. Used in the right way, these identity statements present a huge opportunity. We get to choose. We get to decide how we play the part. Rather than asking ourselves if we are capable of fulfilling the role, we can start to think about how we are going to fulfil it in our own authentic way.

When I was training to be an actor one of the crucial steps to creating a character was drawing up a list of characteristics. You had to decided what the character was like. Was he brave? Was he smart? Was he naive? These qualities then informed the way in which you played the part. In simple terms, the sort of energy the character approached a situation with was dictated by these characteristics. A confident character enters a room in a very different way to a timid one. When we take time to define our roles, we can choose our characteristic which in turn help to shape our outcomes. You get very different results if you focus on being a committed, powerful and dynamic athlete, rather than just attempting to go to the gym three times a week.

So, instead of writing resolutions this year, I’ve defined the roles I want to play in my business and personal life and for each of those roles I have chosen at least three characteristics. Two weeks into January and I’m making progress in all areas. It’s less about ticking boxes and working to complete isolated activities and more about taking a holistic approach to the sort of person I want to be and the impact I want to have on the world. The roles are helping me to focus my attention and not get distracted by shiny objects and the characteristics are helping me bring the right kind of energy to my activities. The added bonus is that if I miss a workout or succumb to a biscuit with my cup of tea I can look for other ways to fulfil my chosen role rather than beating myself up for falling off the wagon and failing in my chosen task. After all, no matter what role we decide to play, we’re only human and our failures as well as our success are what make us who we are.

The Power Of Intention

In this “Rapid Success” video series I deliver a top communication tip in 90 seconds or less. In this video I discuss the power of intention and why we need to start focusing on how we want our audience to feel.

Simplicity - Why Less Really Is More

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I’ve been trying to appoint a Financial Advisor over the last couple of weeks. It’s a world that I don’t really understand so I’m looking for someone who is an expert in their field and can then translate all that mumbo jumbo (my technical term for anything that appears on a spreadsheet!) into words that I can understand. I’ve been amazed at how few of the companies I have talked to have been able to do that. I’ve been bombarded with technical language and acronyms, been asked to read “Terms and Conditions” the length of United Nation Treaties just to set up an initial consultation and even had a telephone conversation where an advisor actively tried to evade my questions around fees. Needless to say these interactions haven’t led to me appointing the firms in question! It’s not all been bad news though, I have found two firms who have made things simple and I am meeting with both to see which is the best fit. So, what did these firms do differently and how can you apply the lessons in your line of business?...
Put your audience first

When you’re an expert (I believe we’re all experts in our individual fields) it’s very easy to forget that the person you’re talking to probably isn’t. They haven’t had your experiences and they possibly aren’t as passionate about your subject matter as you are. Rather than broadcast your knowledge at your audience it is important to share it with them. I think we have to take responsibility when we communicate. How can we translate what we are saying into language that the people we are talking to can understand? What examples can you give or questions can you ask that will resonate? For example, when one Financial Advisor started talking about Asset Management, Estate Planning and my projected Net Worth, whilst I had a relatively solid idea of what he was talking about, I felt nervous that I hadn’t quite understood and stupid for not being more knowledgeable. When another asked me to start thinking about my dream lifestyle, the type of house I’d like to live in when I retired and how many holidays I wanted to take each year, I felt excited and empowered. There are many ways to crack an egg. Choose the method that your audience prefers rather than defaulting to your own preference.

Cut out the jargon

Every industry on the planet has it’s own language. It might be very subtle but if you listen hard enough you’ll start to hear words and phrases that you use regularly and instantly understand, which have little or no meaning to the outside world. Whilst these act as a short cut when everyone in the conversation is fluent with the terminology, to anyone outside of the circle hearing this language can be incredibly isolating. When I work with clients on presentations I always ask them to remove all acronyms and “technical speak” completely. Not only does this make it much easier for the lay-people in the audience to understand what you’re talking about, it also ensures that you give proper weight to the terminology that you use. ROI, SIPP, FSA, ISA, IHT, LTV, NI, HMRC – without proper context it’s all just alphabet soup!

Give people time to process

If you’re worried you might be losing your audience a natural tendency is to speed up in order to get things over and done with quickly, or to bombard people with information in order to reaffirm your expert status. In fact you should try to do the opposite. Slow down and say less. It takes people time to digest and process new information. In order to give ideas meaning and give ourselves a chance of remembering new things we need to create connections and pictures in our minds. That requires space, especially with complex concepts. Better to make three key points that land, than to introduce seven topics which all go over people’s heads. You shouldn’t leave your audience exhausted and scrambling to keep up. Instead give them less information and more time to internalise what they are hearing. Trust the people that you are speaking to, if you’ve created the right environment and they need more information they’ll ask questions. If you’ve ever spent an hour on the phone with a Financial Advisor who loves the sound of their own voice you’ll know I’m right!

My final piece of advice is to ask yourself the following question: “Would this make sense to a five year old?”. If the answer is yes then you’re probably on to a winner. It’s not about dumbing down, it’s about conveying your message in a meaningful way that leaves your audience feeling empowered to act. To quote Albert Einstein “If you can’t explain it simply, you don’t understand it well enough.”

Have you got any tips or tricks for communicating complex ideas? Do you think I’m talking simplistic nonsense? I’d love you to join the conversation by commenting in the box below.

Keep shining (simply)!

Dominic

Authenticity: The Key To Building Trust

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Here in the UK we’re one week away from a General Election. Once every five years our politicians down tools for six weeks, leave the running of the country to the civil service and get out on the election trail, desperate to retain their seats and increase their party’s margin. Regardless of your political inclination this is a fascinating time and one where the ability of each party’s leader to connect with an audience can have massive implications for the future of the nation.
Back in 2010 the Liberal Democrat leader Nick Clegg delivered massive gains for his party following his performance in the country’s first ever live leadership debate and was praised for his ability to connect with the TV audience down the camera lens. The recent 7-way debate on Sky News was less of a game changer but from a performance perspective it highlighted the importance of authenticity. Whilst none of the leaders were able to land any killer blows, all of them had moments where they seemed truly connected and engaged with what they were saying. At these moments they shone. During others they appeared lacklustre at best. Tonight the leaders of the Conservatives, Labour and Liberal Democrats parties will take part in a special edition of Question Time. Who will stand out as authentic and who will be criticised for being “out of touch”? Only time will tell…

Whilst authenticity is increasingly seen as a must have quality in politics, it also has massive implications in a business context too. So what are the elements that make the difference between authentic and inauthentic and how can we apply them in the “real world”?

Connect To Your Subject Matter

It goes without saying that when we talk about things we are passionate about we are more engaged and more engaging. Often when I’m coaching I will ask a client to tell me about their kids or a recent holiday they went on and all of a sudden, the dull, lifeless person sitting in front of me becomes an animated ball of infectious energy! Their voice goes from flat to colourful and their gestures and body language come alive. Why? Because they care about what they are talking about. Our challenge when talking about work related topics is to find the thing that we connect with. If you challenge yourself you’ll always find something that resonates with you (or makes you angry) and this is the thing to focus on. When you connect to it you’ll be speaking from the heart.

Don’t Hide Your Emotions

People are often scared of emotions in a business context. Now, don’t get me wrong, I’m not suggesting for one second that you should aim to get teary-eyed or start shouting with rage. However, personal emotion is irrefutable and if it is used genuinely it can be extremely powerful. If you say “I feel really proud of what we have achieved” it’s very unlikely that anyone will challenge that sentiment. Instead your audience will actually feel a collective connection to you and you will instantly build rapport. Emotions, both positive and negative, make us human. They help us break down barriers with our audience and in our search for authenticity they help us to build trust.

Dare To Be Yourself

It’s all to easy to blend into the crowd but it’s more exciting to stand up and be counted. If you want to be remembered for what you say you have to be prepared to stand out. The word authentic and the word author have the same origin, coming from the Greek word authentikos meaning “original”. Ask yourself this question: Are your prepared to pick up the pen and write your own story? Or would you rather let someone else provide the narrative? “Fortune favours the brave” – It’s time to get authentic!

How do you authentically connect with your audience? What do the people that you trust have in common? I’d love to hear your comments in the box below.

Keep shining!

Dominic

The Power Of Story

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As I sit here winding down for the holidays I’m struck by how much storytelling features at this time of year. Whether it is the Nativity, Rudolph The Red Nosed Reindeer or the ability of the latest gadget to improve our lives, stories abound. These powerful narratives have the ability to influence not only our emotions but also our actions. So it’s no great surprise that more and more businesses are thinking about the story of their brand and how they can communicate it to their customers.
Since human beings first walked the planet we have been telling stories to each other in order to educate and enlighten. Storytelling is a shortcut to connection. It engages the imagination of the audience and get’s them to place themselves in the picture. As you think back over the last twelve months what was the story that you told to your clients and stakeholders? And what new story do you want to write as we move into 2015? The next chapter is about to begin…

I wish you a joyful festive season and a happy New Year.

Keep shining!

Dominic