Business, Communication Skills, Meetings, Presentation Skills, Speaking
Dominic Colenso
Own Your Space: Harnessing the Power of Your ...

Imagine you're walking around in a protective bubble. Sounds a bit sci-fi, right? But this bubble is your personal space, your sphere of influence. Now, what happens when you let that bubble collapse?

Own Your Space: Harnessing the Power of Your Personal Bubble.
Dominic Colenso
Mastering Hand Gestures: Natural Movement for ...

Ever wonder what to do with your hands during a high-stakes meeting or presentation? 👋 You're not alone. It's a common question I get in my workshops.

Mastering Hand Gestures: Natural Movement for Impactful Presentations.
Communication Skills, Business
Dominic Colenso
Turning Setbacks Into Stepping Stones.

Ever had one of those days where nothing seems to go right? You fluff a presentation or miss a sales target. It's easy to get down on yourself, but here's a different perspective: embrace the failure.

Turning Setbacks Into Stepping Stones.
Speaking, Communication Skills
Dominic Colenso
Breaking Free: Overcoming Limiting Beliefs.

Ever find yourself stuck in a cycle of negative thoughts? You're not alone. We all have those limiting beliefs that hold us back, whether it's thinking we're not good enough, smart enough, or charismatic enough to achieve our goals. But here's the kicker: these beliefs are often self-imposed.

Breaking Free: Overcoming Limiting Beliefs.
Communication Skills, Presentation Skills
Dominic Colenso
Invisible Scaffolding: Building a Solid ...

Invisible but indispensable: in chapter five of my book IMPACT, I talk about the "invisible scaffolding" that supports your message. Just like in architecture, the most awe-inspiring structures have a solid foundation you don't see.

Invisible Scaffolding: Building a Solid Foundation for Impactful Communication.

ILM

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Pink String

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Pink-String-e1431599912564.jpg

I’m really honoured to bring you this guest post from award winning author Jacky Fitt. Jacky and I met at the beginning of the year at an Institute Of Leadership and Management “Exceptional Trainer” event. I asked her to share her ideas on “online communication and engagement”. Here are her thoughts…
Website: String4You Ltd sells pink string.

Searcher: Great, I need pink string …

Website: String4You was established in 1984.

Searcher: Is your pink string sold in balls?

Website: The dedicated team at String4You are passionate about string.

Searcher: Really, is that all they have in their lives? I don’t actually feel anyone in the team is talking to me personally and I really need to know if your string is delivered next day.

Website: The string is manufactured in West Wittering.

Searcher: Yeah, yeah, whatever, is it rough or smooth because that worries me, oh, and can you colour match? I have a particular pink in mind…

Website: String4You – the gardeners’ friend!

Searcher: Wow, that’s old, we’re all knitting with it – when was this site last updated? And, by the way, I’m not a gardener…

Website: Buy our string!

Searcher: …

Website: Enjoy String4You’s easy pay plan!

Searcher: …

Website: Hello?

When you talk to your customers through your website it’s an intimate conversation.

Your reader is right there in front of you.

You have their attention.

But, not for long… On average if a website visitor doesn’t find what they want they will leave a web page within 10-20 seconds. Not long is it?

Don’t tell them what you think they want to know.

If you don’t know what’s important to them you don’t know them well enough and any conversation is going to be a short one.

Before you write your copy, make sure you know your customers. What kind of people are they? What kind of things do they like to do and what keeps them up at night.

Your home page needs to talk directly to them, one human being to another. The copy should reassure them that they are in the right place. It should attract and keep their interest, enough for them to delve further into the site.

Only then will you start a meaningful relationship that will profit you both.

How well do you know your customer?...

About Jacky:
Jacky Fitt is an award-winning author, editor and copywriter, her book ‘How to Get Inside Someone’s Mind and Stay There’ won the 2015 Small Business Book Community Choice Award for marketing. Jacky is Co director of The Big Ideas Collective creative agency and publishing imprint the Big Ideas Library.