Never let the facts get in the way of a good story. That’s usually meant as a criticism of politicians or sensationalist journalism but it makes an important point.
Humans are hard-wired to respond emotionally to a powerful, evocative story. So why do we so often abandon that in our sales conversations?
Want to strike the right balance between data and narrative? I’ll show you how in this video.
#IMPACT #Leadership #Breathe